What is a Keywords Definition

One of the first things, anyone starting into internet marketing should know is what a keyword is (keywords definition), and how they are so important in the development of your online business. We will learn how keywords have an effect on nearly every aspect of internet marketing.

Weather your finding the right niche for your online presence to doing search engine optimization (SEO) on your webpage’s, right down to selecting your domain name. as far as I am concerned if you try to start an online business with out any understanding of what keywords are and how to find the right ones. You might as well just give up any thoughts of internet marketing and throw in the towel, because keyword knowledge is so crucial in nearly every aspect of marketing online.

Keywords definition is one concept you don’t want to skip without understanding it. So we will start off with what keywords are. A keyword is usually a word that best describes the product you’re selling. For example; if I were in the business of selling cars, one of my main keywords might be “cars”. The reason the keyword might be cars is that this word describes what I am selling. When you’re selecting a keyword for your product you have many considerations to think about. Here is a list of the specific criteria we are looking for when choosing keywords.

• A keyword needs to have lots of people using the keyword for there search term when doing a search on the net (search volume).

• The keyword would preferably have little competition from other marketers.

• The keyword must be a term that people use when they are looking with intention of purchasing something (commercial intention).

Now to elaborate on what I mean by search volume, this means that there will be a lot of people doing a search on the internet using the keyword as there search term. Ideally, we would prefer keywords with low competition that have good commercial intention, this is not always possible and not necessarily a bad thing, because if a keyword does have a lot of competition. It tells us there must be some money in that particular niche for that keyword term; the fact that there is some competition means we will have to fight a little harder to dominate for that particular niche.